Chris Bail is the Douglas and Ellen Lowey Associate Professor of Sociology and Public Policy at Duke University. He studies how non-profit organizations and other political actors shape public discourse by analyzing large groups of texts from newspapers, television, public opinion surveys, and social media sites such as Facebook and Twitter.

His research has been published by Princeton University Press, the Proceedings of the National Academy of Sciences, the American Sociological Review, and other leading publication outlets. His work has been recognized by awards from the American Sociological Association, the Association for Research on Non-Profit Organizations and Voluntary Action, the Society for the Scientific Study of Religion, and the Society for Study of Social Problems, and supported by the National Science Foundation, the Robert Wood Johnson Foundation, and the Russell Sage Foundation. His research has also been covered by major media outlets such as NBC News, National Public Radio, and the Washington Post. Bail earned his Ph.D. from Harvard University in 2011.

Dr. Bail is currently conducting a study of how non-profit organizations reach new audiences on the Internet using a unique sample of groups recruited via Facebook.