Christopher Bail is an Assistant Professor of Sociology at the University of North Carolina, Chapel Hill. He studies how non-profit organizations and other political actors create cultural change by analyzing large groups of texts from newspapers, television, public opinion surveys, and social media sites such as Facebook and Twitter.

His research has been published by American Sociological Review, recognized by awards from the American Sociological Association, the Society for the Scientific Study of Religion, and the Society for Study of Social Problems, and supported by the National Science Foundation and the Robert Wood Johnson Foundation. His work has also been covered by major media outlets including NBC News, National Public Radio, the Huffington Post, and Salon. Bail earned his Ph.D. from Harvard University in 2011.

Dr. Bail is currently conducting a study of how non-profit organizations reach new audiences on the Internet using a unique sample of groups recruited via Facebook. To learn more about this project, please visit www.findyourpeople.org